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 Ever thought of co-relating 'Market Share' with equity returns? Varun Manmohan Kapur , Yes Bank’s former president and currently an independent investor provides light on a simple yet powerful investment idea. Whether it be debt or equity, in general, the level of risk is lower when investing in bigger companies. This got further exacerbated in the backdrop of the pandemic, smaller companies with their lower levels of resilience and limited sources for raising financing resulted in positive economic outcomes for larger players. Their already high market shares got a further fillip as suppliers, distributors, financiers, customers all resorted to ‘safer’ and ‘trusted’ brands. Apart from growth, this enhanced market share provided a cushion against lock-downs, lowering demand during the pandemic, says Varun Kapur.

Try not to trust that advancement will strike you as you approach your regular routine. Development is an ability that needs you to rehearse it constantly. In the event that you read these tips and make yourself a guarantee that when you get up tomorrow you will attempt to do every one of them, you will have begun being imaginative. Challenge the manners in which things are finished This is a major one and is the least demanding approach to distinguish creative individuals since they are continually hoping to check whether things should be possible better. They are continually difficult the customary method of performing and lamentably terminated from their positions along these lines. Managers should accept these individuals since it is exclusively by testing how things are done that we can improve. On the off chance that you hear anybody advise you "It has consistently been done thusly." then, at that point you realize this is a region that frantically needs some developmen...